Speaker: Allan Friedman / Alla Genkina
Title: Net Trust
Abstract:
Net Trust is a system that is designed by beginning with user
perceptions of trust, as opposed to beginning with a particular
technical definition of security. Net Trust builds on a definition of
trust from the social sciences: security, privacy and reliability.
Net Trust embeds social context in web-based trust decisions by
combining individual histories, social networks, and explicit ratings.
The system as proposed leverages pre-existing social networks to
explicitly embed social and organizational context in the virtual realm
to assist a user in evaluating risks rather than informing a user about
an appropriate trust decision.