Speaker: Allan Friedman / Alla Genkina
Title: Net Trust
Net Trust is a system that is designed by beginning with user perceptions of trust, as opposed to beginning with a particular technical definition of security. Net Trust builds on a definition of trust from the social sciences: security, privacy and reliability. Net Trust embeds social context in web-based trust decisions by combining individual histories, social networks, and explicit ratings. The system as proposed leverages pre-existing social networks to explicitly embed social and organizational context in the virtual realm to assist a user in evaluating risks rather than informing a user about an appropriate trust decision.